Quality original content is crucial. Make sure your content is original never duplicated, always high quality and is relevant and useful to your audience. On-page content should read almost conversationally; It shouldn’t sound awkward or forced in order to squeeze in certain buzwords. The end goal is to make it easy for a visitor to understand the products/services you provide.

Ensure that each page of your site has at least 250 words of unique content on it that can’t be found elsewhere on your site (or anywhere else on the Web). 

Title tags and meta descriptions should accurately reflect the page content, not mislead searchers in an attempt to get more click-throughs. For locally-focused companies, a heavy emphasis on the geographical reference will also aid positive results.

Key phrases are central to SEO. Choosing the right key phrases can make the difference between getting found in search and not getting found. That makes keyword research the foundation of any successful online marketing strategy.

The first step in creating an initial keyword list is to brainstorm as many keyword ideas as possible. Here are some ideas to get you started:

  • List brands and product/service names.
  • Come up with variations of product- and brand-related words and phrases.
  • Ask clients what terms they used to search for your product or service.
  • Study your competitors’ sites.
  • If your product is location-based, consider adding geographic descriptors such as city, county or state names.