Meta Tags are the SEO titles and descriptions often found populating the search engine results page. In the example below, the first image is a screenshot of a Google search for 'liveedit.' The second image is a screenshot of the Pages Menu on the LiveEdit platform, where SEO Titles, Meta Descriptions and urls are populated.
The Title field is the headline displayed on a search engine return page. LiveEdit often uses the following convention:
Page Name | Business Name | Geographic Place Name
Be mindful of length - You have 60 characters available (including spaces) before the search engines truncate (...) your Title field.
Use keywords early and often – The closer to the start of the title tag your keywords appear the more helpful they will be in achieving a high ranking. Making a user more likely to click your link on a search engine results page.
Leverage branding – Some experts recommend using a brand name at the end of a title tag rather than the beginning. The correct answer, of course, lies somewhere in the middle and becomes a judgment call based on the strength and awareness of the brand. Generally speaking, a well-known brand can make a difference in click-through rates. If it's a famous brand, the brand name should be first. If it’s a newly established brand, the keywords should be first.
Readability and impact – Think beyond optimization and keyword usage and consider the entire user experience. The title tag is a visitor's first interaction with your brand and should convey the most positive impression possible.
- Search engine result pages – When the keywords in a title tag match the search words/phrases entered by a user, search engines will make bold (or highlight) those terms that match. This elevates visibility and typically results in a higher click-through rate.
The Description field is the page excerpt displayed below the Title on a search engine results page. It tells readers what they'll get if they click through to the page. This is the equivalent of your advertising copy for your page, so use it well. Search engines give you roughly 156 characters with spaces for your page description.
Update: Due to the ever-evolving nature of the Google Algorithm, using the Keywords meta tag to inject keywords is not recommended. The field is still present in our platform, but our SEO team strongly advises site owners to use it with caution (or not at all) and to avoid 'keyword stuffing.' The Keywords field complements your Title and Description fields, so spend some time identifying 10-12 key phrases that describe your content. Even though the key phrases are supposed to be a complement to Title and Description, they should appear in the on-page content of your page as well. Also, a note on keywords, they shouldn't be repeated. The search engines will penalize your site for duplicate content.